师资队伍

高梓燚

Gao Ziyi

教育背景
2023年,马来西亚博特拉大学,市场营销专业,博士

2014年,英国兰卡斯特大学,管理学(战略管理)专业,硕士

2013年,青岛大学,汉语言文学专业,本科

研究兴趣
定量研究,行为学研究,人工智能赋能研究

主持厅级1项,校级1项;参与部级1项


1. Gao, Z., Cheah, J.-H., Lim, X.-J., Ng, S. I., Cham, T.-H., & Yee, C. L. (2024). Can travel apps improve tourists’ intentions? Investigating the drivers of Chinese gen Y users’ experience. Journal of Vacation Marketing, 30(3), 505-534.

2. Gao, Z., Ng, S. I., & Yee, C. L. (2023). What hinders repurchase intention in travel apps? Investigating the constraint role of users’ perceived concerns. Journal of Marketing Advances and Practices, 5(1), 15-32.

3. Xu, W., Sridar, R., Gao, Z., & Zheng, G. (2023). Institutional pressures and green innovation: A case of Chinese chemical companies. Journal of Applied Structural Equation Modeling, 7(2), 1-15.

4. Gao, Z., Cheah, J.-H., Lim, X.-J., & Luo, X. (2024). Enhancing academic performance of business students using generative AI: An interactive-constructive-active-passive (ICAP) self-determination perspective. The International Journal of Management Education, 22(2), 100958.

5. Gao, Z., Cheah, J. H., Lim, X. J., Liu, Y., & Morrison, A. M. (2024). Reinvestigating repurchase intentions for travel apps: a comparison of China’s various tiers of cities. Asia Pacific Journal of Tourism Research, 29(9), 1033–1062.



职称:教授
职务:党委书记
学历/学位:研究生/博士
研究方向:制度经济学、经济史、伦理经济学、人口与人权法学
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